Work Project Template

1. Project Title / Hero

Client — Project Name

Optional small metadata line:

Photography + Motion · 2026

Then immediately into one exceptional hero image or film.

Avoid a big introductory marketing statement here. The work should hit first.

2. Project Overview

Keep this to roughly 50–100 words.

Answer three things naturally: what was the assignment, who was it for, and what did you make?

For example:

Camera Department partnered with [Agency] and [Client] to create photography and motion for the launch of [product/campaign]. The assignment included [brief description of deliverables or creative objective], produced over [relevant scope if interesting].

This also gives Google useful context without turning the project into SEO copy.

3. Project Details

I like this as a small editorial block rather than prose:

Client
Whirlpool

Agency
Agency Name

Our Role
Photography · Motion · Production

Photographer / Director
Nathan Kirkman

Production
Camera Department

Location
Chicago

Only include fields that actually matter. Credits are good here too.

4. The Work

This should be most of the page.

Large images. Motion embeds. Very little text.

I’d vary the rhythm instead of making everything the same grid:

Full-width image

Two images side by side

Full-width image

Film

Detail images

The page should feel more like an editorial feature than a thumbnail gallery.

5. One Short Process Note — Optional

Not every project needs this.

If there was an interesting decision behind the work, give it one short paragraph:

Because stills and motion needed to be created within the same production day, we developed a lighting approach that could move easily between the two without compromising either.

That's exactly the kind of information that reinforces “Good work is the accumulation of good decisions” without repeating the tagline.

If there's nothing meaningful to say, skip it.

6. More Work

At the bottom:

More Work

Then 2–3 related projects with images and titles.

This is useful both for visitors and internal linking/SEO.

7. Contact

Very small:

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